Agricultural tourism in Kerala is developing as a relatively new tourist product. Kerala, being a state dominated by agriculture, has enormous potential to develop large-scale agricultural tourism without much additional investment. Reports indicate that Kerala has 30.22 lakhs of hectares of gross cultivated area, which is 56.78% of the total geographic area of the state. More than 1/3 of the cultivated area contains tea, coffee, rubber, pepper, cardamom and ginger plantations, and another third of this area is covered by coconut plantations. The State has about 350,000 lakhs of hectares of rice cultivation.
There is the possibility of converting possible cultivated areas of the state as tourist attractions with minimal intervention to transfer the benefits of tourism directly to farmers. The various schemes in progress are intended to prepare Kerala farms / plantations to receive tourists presenting a positive image of the farm and agriculture in general, in order to revitalize the agricultural sector of Kerala through tourism.The Government’s decision to allow 5% of the agricultural area for tourism purposes has been an encouraging factor for the tourism industry. The state is planning numerous projects to prepare Kerala farms / plantations to receive tourists presenting a positive image of the farm and agriculture in general, in order to revitalize the agricultural sector through tourism and increase tourist traffic to the state.